OAAA (Outdoor Advertising Association of America) hosts a yearly conference to unify industry leaders in the
out-of-home advertising space. The OAAA hosts the "OBIE Awards" to honor the best, most innovative, and breathtaking activations in the ad world.

Lamar Advertising hosts the after party for the OBIE Awards and we used the stunning backdrop of the 2024 conference hotel to inspire our branding. This unforgettable evening unfolded at the luxurious Omni La Costa Resort in Carlsbad, California, just outside of sunny San Diego. Inspired by a vintage  "California Dreaming" aesthetic, the event celebrated the golden era of resort living. 



  • Koozies
  • Cocktail Napkins 
  • Cocktail Stir Sticks
  • Visual Identity
  • Printed Invitation
  • Digital Invitation 
  • Custom Matchbooks
  • Photobooth Frame
  • Photobooth Props 

Deliverables

OAAA OBIE Awards After Party

  • Visual Identity
  • Printed Invitation
  • Digital Invitation
  • Custom Matchbooks
  • Photobooth Frame
  • Photobooth Props
  • Cocktail Napkins
  • Cocktail Stir Sticks
  • Koozies

The Outdoor Advertising Association
of America hosts a yearly conference to unify industry leaders in the out-of-home advertising space. The OAAA hosts the "OBIE Awards" to honor the best, most innovative, and breathtaking activations in the ad world.

Lamar Advertising hosts the after party for the OBIE Awards and we used the stunning backdrop of the 2024 conference hotel to inspire our branding. This unforgettable evening unfolded at the luxurious Omni La Costa Resort in Carlsbad, California, just outside of sunny San Diego. Inspired by a vintage "California Dreaming" aesthetic, the event celebrated the golden era
of resort living. 




OAAA OBIE Awards
After Party

Deliverables